The following is a selection of stand out work from the last few years leading design teams both in-house and at creative/design agencies.
EQUINOX BRAND IDENTITY REFRESH
Brand Identity, Creative Direction, Art Direction, Photography Direction,
Publication Design, Merchandise Design, Campaign Design, Social
TEAM:
Will Mayer [Executive Creative Director], Jordan Vouga [Design Director],
Sunho Lee [Design Director], Naomi Shultz [Senior Designer]
LULULEMON FEEL CAMPAIGN & SHOE BOX PACKAGING DESIGN
Campaign Design [Feel], Packaging Design [Shoebox], Creative Direction, Art Direction
TEAM:
Nate Scott [Head of Design], Jordan Vouga [Group Design Director],
Marybeth Ledesma [Creative Director], Sunho Lee [Senior Designer]
YEAR OF MATH 2026 BRAND IDENTITY
Brand Identity, Brand Strategy, Logo Design, Event Signage, Event Design, OOH, Merch
TEAM:
Carrie Levy [Head of Art], Jordan Vouga [Group Design Director] James Allan [Design Strategist]
Gregory Boone [PM], Lia Sfiligoj [Design Director], Justin Tang [Senior Designer], Viktoria Burak [Designer]
THE HIP HOP MUSEUM BRAND IDENTITY & HALL OF RESPECT SUB-BRAND IDENTITY
Brand Identity, Brand Strategy, Logo Design, Event Design, OOH, Merch, Motion, 3D Design
TEAM:
Carrie Levy [Head of Art], Jordan Vouga [Group Design Director] James Allan [Design Strategist], Gregory Boone [PM]
Dan Pulito [Design Director], Justin Tang [Senior Designer], Christina Hogan [Senior Designer], Andrew Dimer [Designer], Viktoria Burak [Designer]
CHASE SAPPHIRE RESERVE FOR BUSINESS LAUNCH CAMPAIGN & VISUAL IDENTITY
Campaign Design, Design Strategy, Creative Direction, Art Direction, Type Design, OOH, DOOH, Motion
TEAM:
Carrie Levy [Head of Art], Cara Mia Cecchini [ECD], Mia Rafowitz [ECD], Jordan Vouga [Group Design Director]
Jack Webb [Photographer] Justin Tang [Senior Designer], Sarah Wasley [Senior Designer], Viktoria Burak [Designer], Felix Roos [Motion Designer]
NEW MUSEUM RE-LAUNCH CAMPAIGN & VISUAL IDENTITY
Campaign Design, Design Strategy, Creative Direction, Type Design, OOH
TEAM:
Carrie Levy [Head of Art], Pepe Funegra [CD], Jordan Vouga [Group Design Director]
Justin Tang [Senior Designer], Christina Hogan [Senior Designer]
REINVENTED WITH ACCENTURE LAUNCH CAMPAIGN & VISUAL IDENTITY
Campaign Design, Design Strategy, Creative Direction, Type Design, 3D Graphics, OOH
TEAM:
Carrie Levy [Head of Art], Cara Mia Cecchini [ECD], Mia Rafowitz [ECD], Jordan Vouga [Group Design Director]
Mark Yoon [Design Director], Sarah Wasley [Senior Designer], Shane O’Niel [3D Graphics]
ACHIEVEMENTS
Since 2023, I’ve worked as a Design Director across a range of in-house teams and leading creative agencies, partnering with brands to solve complex design challenges and lead high-impact initiatives.
I’m often brought in to address projects that require fresh perspective, strategic clarity, or elevated creative direction—whether that’s guiding a brand identity refresh, supporting major product launches, or developing new sub-brands and brand systems.
My role typically involves leading and mentoring existing in-house design teams—helping them expand beyond established patterns and unlock new ways of thinking. In other cases, I assemble and integrate a select team of collaborators to work alongside internal talent, shifting creative momentum and ensuring the project reaches its full strategic and aesthetic potential.
Across every engagement, my focus is the same: strengthen brand foundations, elevate design thinking, and deliver work that is both culturally relevant and strategically sound.
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In early 2025, I partnered with the Head of the Art Department at Droga5 New York, to help reinvigorate the agency’s design practice. Together, we developed and launched a small, concept-driven design studio focused on brand identity systems and design strategy. This initiative expanded Droga5’s ability to engage with brands and strategic opportunities that had previously fallen outside the agency’s core offering.
To strengthen the connection between strategic intent and execution, we brought on a Group Design Strategist, to help translate client briefs into cohesive, scalable design touchpoints.
As a leadership group, we rebuilt the design team with two primary objectives: to elevate brand and conceptual design thinking within the department, and to provide creative teams across the agency with a strong, consistent design foundation.
Now in 2026, the studio is collaborating with global teams across Droga5’s international offices and Accenture Song’s distributed network, supporting work at both a strategic and executional level.
RESPONSIBILITIES
Group Design Director [GDD]
Design Leadership
Career Mentorship
Client Relations
Hiring
Management of Design Team
Project Staffing
Multi-team Interfacing
ELT Interfacing
CLIENTS
Accenture
Apple
Bosch
Chase
Equinox
Everlane
Fendi
GE Vernova
HP
Impulse
Jefferson’s
Kaiser Permanente
Lululemon
Meta
Microsoft
Nike
Public Goods
Rose Delights
Spiritual Objects
The Hip Hop Museum
The New Museum
Tiffany’s
Year of Math